Final Project

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Karaca, A. (2016) Screenshot. Retrieved from InDesign.


#1 Logo using InDesign

My logo as pictured above is my first and last initials typed in a lowercase font within a lavender box. I decided to substitute my initials for my full name for a simple and clean look. Although I really do like my name and definitely want to incorporate its rarity into my brand, I felt like the complexity of it could seem overwhelming at first glance and I definitely wanted to keep my logo sleek (hence the square and they font) and modern (hence the lowercase and pastel).



#2 Digital Photography and Manipulation

Karaca, A. (Photographer). (2016).Retrieved from iPhone 6.
Archaengical-Stock. (2014). Snowy Winter Background [digital image]. Retrieved from
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Karaca, A.(2016). Retrieved from Photoshop. This is the statue in the middle of the Devos Courtyard. It is iconic due to it being in the center of the entire courtyard lawn, making it viewable to all who cross through



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Karaca, A. (2016). Retrieved from Photoshop. This is the Homage to the Fallen by Edward Byrd within the GVSU Devos Building. This is iconic due to it being placed in a very popular area in the building, between the Steelcase Library and the staircase to upstairs.


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Karaca, A (2016). Retrieved from Photoshop. This statue is iconic due to it being part of a series, there are multiple statues done by the same artist and those reside ion the Allendale campus. This statue however is the only one of its sort on the Pew campus, residing in Lacks Park.


Retrieved from
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Karaca, A. (2016). Retrieved from Photoshop. Noahquageshik proves iconic due to it’s location as well. It resides outside of the Eberhard center on ones way to the blue bridge, signifying ones departure from the Pew Campus.



#3 Meme Culture


Although I had difficulty figuring out how I wanted to recreate these memes. I have come to learn that I am ironically living them (haters gonna hate not so much). All of these events were actually unplanned but luckily I thought to document them for this project. Yes, I really did bring my dog to Arroy Thai. What you don’t know however is that my my mother was with me as well and kept her outside while I went in and grabbed the takeout. Oh the wonders of background context. Although it wasn’t necessarily that taboo to bring a dog outside of a restaurant, we still got some funny looks, prompting the “haters gonna hate” reaction.  The other two were as candid as could be however. My sorority put on a car wash two weekends ago and within the last ten minutes of it, five semi truck pulled into the parking lot ready for a sub-par car wash. Humorous while unlucky. My first world problems post is quite self explanatory but disclaimer: I actually complained about this problem to my roommate while we were at the library which bring this picture to the meme board.

#4 Final Cut Pro Video



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My favorite spot on GVSU’s campus is easily the Little Mackinac Bridge. I find the walk across it to be so peaceful and almost meditating. I am fascinated by the idea of it connecting Grand Valley’s old campus of just the Lake Halls to modern day campus filled with the beautiful Padnos building, newer dining halls and even the site of the soon to be freshmen housing. Either way I walk across the bridge the sites are beautiful in all seasons and the journey across always gives me a great time alone just lost in my own mind.

#5 Photoshop


(1999). Kareem Abdul-Jabar Dunking the Ball [digital image]. Retrieved from
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Karaca, A. (2016) Retrieved from Photoshop

This metal statue residing in the Lacks Park outside of the Eberhard center has always been one of my favorite pieces walking around Grand Valley’s Pew Campus. This is probably because it reminds me a lot of the ideal basketball player, tall and lean. More importantly this sculpture always reminds me of the time I met one of my favorite basketball players, Kareem Abdul-Jabar in an airport this spring break. Although I do acknowledge the fact that basketball players are exceptionally tall, I was astounding to see all 7 feet of him in person.

#6 InDesign

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I tried to remain somewhat consistent with my logo, using the same type and color scheme to create a modern and sleek effect. I wanted it interesting without seeming too busy so I utilized the polygon tool to create some depth with multi-colored and multi-layered triangles. I also utilized my full name instead of just my initials due to this design being one definitely more abstract. I was very content with my finished product, I believe it portrays my brand and image as ideally as possible.

#7 GVSU CultureIMG_4864



The Wrecking ball GVSU icon was a surprise phenomenon after the release of Miley Cyrus’ “Wrecking Ball” music video surfaced. The ironic part is that this new symbol is actually a pendulum ball, part of a physics experiment-turned into art. This ball pendulum turned into an overnight hit as students attempted to recreate Cyrus’ music video. Now referred to as the “GVSU wrecking ball“, a fence now encloses it, ending a short lived era of music video parodies. This pendulum statue still remains a main attraction of Grand Valley’s campus.