Marketing and Public Relations, Name a more Iconic Duo. I’ll Wait.

The difference in Marketing and Public Relations can be handsomely summed up in the bindings of our CAP 220 textbook as “sales-oriented” vs “relationship-oriented” (Wilcox, Cameron, Reber & Shin, 2013). ┬áThis basically means marketing focuses on the sales parts of an interaction aka “making the sale”. This is in contrast to the Public Relations viewpoint … More Marketing and Public Relations, Name a more Iconic Duo. I’ll Wait.