Public Relation’s main goal is to reach the most amount of people possible to generate knowledge about their client, product, etc. Before the digital age, this meant a multitude of different tactics reaching television, radio and print media. AND ON THE SIXTH DAY, GOD CREATED SOCIAL MEDIA! This seems to be the answer to a … More Now Hiring: Social Media in PR
The difference in Marketing and Public Relations can be handsomely summed up in the bindings of our CAP 220 textbook as “sales-oriented” vs “relationship-oriented” (Wilcox, Cameron, Reber & Shin, 2013). This basically means marketing focuses on the sales parts of an interaction aka “making the sale”. This is in contrast to the Public Relations viewpoint … More Marketing and Public Relations, Name a more Iconic Duo. I’ll Wait.