Research is the number one most important part of any project that appeals to a customer base. Although sometimes certain research can be deemed “invasive” or “unethical” by many, the use of research at all is so imperative. The point of research is analyzing the target demographic you’re looking to reach. Through this, research allows you to … More Why Research At All?
To me, Public Relations has everything to do with image. Either creating, maintaining or saving the image of a person, product of business. The terms image and brand are interchangeable in this scenario. PR is special to me because I think, no I KNOW that it is essential to any successful image or brand. I think … More Pre-PR Reflections