Looking back at my Pre-PR reflections, it is fascinating to see how much breadth and depth my perceptions have expanded when it comes to public relations. “Public Relations is all about image”. This was the opening sentence of my initial perceptions of public relations. Public Relations is so much more than than. While image is … More Started from the Bottom, Now We’re Here
Public Relation’s main goal is to reach the most amount of people possible to generate knowledge about their client, product, etc. Before the digital age, this meant a multitude of different tactics reaching television, radio and print media. AND ON THE SIXTH DAY, GOD CREATED SOCIAL MEDIA! This seems to be the answer to a … More Now Hiring: Social Media in PR
The difference in Marketing and Public Relations can be handsomely summed up in the bindings of our CAP 220 textbook as “sales-oriented” vs “relationship-oriented” (Wilcox, Cameron, Reber & Shin, 2013). This basically means marketing focuses on the sales parts of an interaction aka “making the sale”. This is in contrast to the Public Relations viewpoint … More Marketing and Public Relations, Name a more Iconic Duo. I’ll Wait.
When looking back at the last few years of political social and economic scandals that required major PR TLC, only one came to mind that felt worthy enough to write about. That was the great Steve Harvey Miss Universe mess up of 2015. So for those who don’t know about this iconic moment in time … More Steve Harvey-Crisis Management 101
Research is the number one most important part of any project that appeals to a customer base. Although sometimes certain research can be deemed “invasive” or “unethical” by many, the use of research at all is so imperative. The point of research is analyzing the target demographic you’re looking to reach. Through this, research allows you to … More Why Research At All?
To me, Public Relations has everything to do with image. Either creating, maintaining or saving the image of a person, product of business. The terms image and brand are interchangeable in this scenario. PR is special to me because I think, no I KNOW that it is essential to any successful image or brand. I think … More Pre-PR Reflections
When it comes to social media, I consider myself a mild expert. As an avid user of what I refer to as “the holy trinity” (Facebook, Twitter and Instagram). I believe I have almost mastered the aspect of being a social media consumer. I believe this is how a majority of the population uses social … More Social Media Opinion Piece
In this assignment we were asked to become certified in Digital Analytics in the Google Analytics Program. With this certification there was a series of steps needed to be taken before I could take the final evaluation. The first was familiarizing myself with what Google Analytics actually is. From what I gathered, Google Analytics is a … More Digital Analytics Certification
I came into this semester with a very closed-mind about the idea of keeping an updated blog, however through not only expressing myself through different technological apparatuses, but analyzing them after on this blog, I have a newfound appreciation for branding ones-self. I have learned more about my personal “brand” and how I want to … More Future of my CAP105 Blog
A tool like tweetdeck is so convenient for a career like social media coordinating or marketing! This tool also proves to be convenient at the collegiate level as well! As the Public Relations chair of my sorority, Sigma Kappa, I am constantly needing to promote events, other organizations and our chapter. A tool like tweetdeck is … More Social Media Management